Fact Sheets

Borders Rewards—Now Earnable and
Redeemable Online

Now, more than 26 million Borders Rewards loyalty program members can earn and redeem their Rewards on Borders.com as well as in stores, something they could not do prior to the launch of the new e-commerce site.

• Borders Bucks—For every $150 Rewards members spend at Borders or Waldenbooks—and now at Borders.com—they earn $5 in Borders Bucks to spend later.

• Rewards coupons—Rewards members can also redeem valuable Rewards coupons online as well as in stores. Members receive regular discounts and valuable in-store offers in the “Shortlist,” a weekly e-mail that also features hot new book, CD and movie titles as well as links to Borders’ original and exclusive video programming including “Borders Book Club,” “Live at 01” and “Borders Kitchen,” and other programs that Borders produces.

• Added convenience—After reading about Stephenie Meyer’s latest book or listening to the hot new CD from Josh Groban, Rewards members can now immediately buy those items, as well as other merchandise featured in the Shortlist, without having to wait to visit a Borders store —yet another convenience of Borders.com

Additional details about Borders Rewards

• Membership in Borders Rewards is free, with no enrollment costs or annual fees.

• To join the Rewards program, customers can pick up a free Borders Rewards card at any store and enroll in the program at the point of purchase by simply providing the cashier with a valid email address. After enrolling in the program, members can register their cards online at borders.com to manage their accounts and receive even more rewards, including a free welcome gift.

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