Fact Sheets

Borders Media—Exclusive and Original Video Programming

Prominently featured on Borders.com is Borders Media—a collection of exclusive and original video programs created by Borders. Borders Media features compelling interviews with acclaimed authors such as John Grisham and Stephenie Meyer; musical performances by talents such as Joss Stone and Ingrid Michaelson; frank and informative discussions with political leaders like Bill Clinton and Jimmy Carter; and entertaining and instructive cooking demonstrations from the world’s hottest chefs including Lidia Bastianich and Mario Batali.

• Borders was the first in the bookselling industry to create and share this type of professionally produced proprietary programming beginning in 2007. In a little over a year, Borders Media has exploded in popularity and influence in the publishing world and has become a can’t-be missed favorite among Borders’ more than 26 million Borders Rewards members.

• With over hundreds of episodes produced to date, Borders Media programs include:

• “Borders Book Club”—A professionally produced video program featuring real-life neighborhood book club meetings but with the author there in person for the discussion! This program has featured such bestselling authors as Mitch Albom, Marisa de los Santos, Stephenie Meyer, Khaled Hosseini, Elizabeth Gilbert and Lalita Tademy, among others. Borders also posts resources for book clubs, such as discussion guides, and even recipes for book clubs to enjoy.

• “Live at 01”—Capturing all the energy and intimacy of a Borders in-store event recorded live at Borders’ first store in Ann Arbor, Mich., this program has featured such authors as Pulitzer Prize winner Junot Diaz and Anne Lamott, musical talents such as Joss Stone and Ingrid Michaelson, and beloved radio personality Ira Glass.

• “Borders Kitchen”—Featuring the hottest chefs around including Nigella Lawson, Lidia Bastianich and Mario Batali, this show provides customers with a cooking lesson and a book club experience all in one. Recipes can be emailed to friends and full programs can be downloaded.

• “Borders Open Door Poetry”—One of the newest Borders Media programs and one of the hottest, Open Door Poetry showcases some of today’s most talented poets—Mark Strand, Robert Pinsky, Patricia Smith and Jorie Graham— reading their work, discussing their art, and even advising aspiring poets.

• “Borders Presents”—Special in-depth interviews with talents such as Julie Andrews, John Grisham and Joel Osteen who are brought exclusively to Borders customers on programs that can be enjoyed in the moment or downloaded as video podcasts to be viewed later.

• “Borders Advice for Living with Mel Robbins”—Respected life coach Mel Robbins, who hosts her own national radio show and is a regular network television contributor, provides no-nonsense advice to help people get what they want out of their lives and careers.  Her Borders Media segments have included guest spots with everyone from singer Mandy Moore and mogul Donald Trump to doctors Oz and Roizen and Bill Cosby.  A new feature is “Hey Mel,” a video advice column where Mel Robbins tackles viewer questions and shares her straight-talking advice. Robbins’ daily nationally-syndicated radio program, “Make it Happen,” is also available exclusively online at the Borders Media tab on Borders.com

• With the advent of Borders.com, Borders Media will not only be available to an even wider audience, but after viewing a Borders Media episode or segment, customers will be able to enjoy the convenience of immediately ordering the book, CD or DVD by the featured author or artist.

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