Destination: Wellness

Borders has created a Wellness Destination that takes a uniquely holistic approach to helping customers look and feel their best everyday. The Destination features a deep selection of the most relevant and current titles available today on a host of health and wellness topics - including diet, fitness, medicine, self improvement and even beauty and fashion. Complementing the vast inventory of titles is a unique offering of luxurious spa products and fitness accessories. While perusing the Destination, customers can utilize the interactive digital kiosk to garner expert book recommendations, as well as enjoy entertaining and educational health and wellness video programming on an LCD screen.

Titles, Merchandise & In-Store Events

• Borders offers more than 6,000 books in the Wellness Destination. Books and periodicals are generally organized in the following categories: Diet & Nutrition, Fitness, Beauty & Fashion, Health & Medicine, Psychology and Self-Improvement.
• The Wellness Destination houses a number of non-book items including high-end spa products - lotions, gels, soaps and slippers - and healthy gourmet chocolates and treats. The Destination also offers Pilates and Yoga accessories such as mats, balance balls and resistant bands available from Gaiam. A large assortment of fitness DVDs round out the offerings, making this Destination a one-stop source for customers.
• To promote health and well being, Borders partners with local companies and organizations to offer a variety of in-store events such wellness fairs, blood drives, fitness demonstrations and seminars on diet options.

Interactive Digital Kiosks

• Borders "Wellness Book & DVD Recommender" - Accessible on the Destination's interactive kiosk, this feature allows customers to create and print a list of recommended titles based on personalized preferences indicated in a short questionnaire. Much more than a search engine, the Wellness Book & DVD Recommender is a gateway into Borders' deep knowledge and expertise on the Wellness category. All titles for this feature are personally selected by the company's Wellness category buyers, allowing customers to truly find the most current and relevant titles available anywhere.
• "Borders Search" - Customers can use this terminal to conduct a comprehensive search of Borders' vast inventory of book, music and movie titles. A search can be further refined by topic, price and format. When the retailer's proprietary Web site, Borders.com, launches in the first fiscal quarter of 2008, customers will have the ability to order books, music and movies right at the kiosk and have their order shipped directly to their house or to the store of their choice for pick up at a later time.

Wellness Programming

• Borders engages customers with instructive, informational and entertaining health and wellness programming via a 32" LCD screen.
• Borders' Wellness programming includes segments from Borders' exclusive program, "Advice for Living" with Mel Robbins. Customers can catch Mel's interview with the "You" doctors, Michael Roizen and Mehmet Oz talking about their bestseller, "You: Staying Young," as well as her other interviews with such luminaries as Donald Trump and Bill Cosby.
• Customers can also view short clips on diet, nutrition and exercise demonstrations, provided by Rodale and Gaiam. Clips on well-known Wellness books and authors, provided by Borders' publishing partners, are also part of the Borders' slate of Wellness programming.